Redefining the Over 50s

This infographic takes a look at the changing attitudes of the over 50s in their approach towards, spending, travel, and outlook on life.

Over the last few decades, age has become less of a predictive agent across many consumer fields but broad differences in the needs and attitudes of various ages will never entirely disappear.

The swell of older consumers is one of the most important emerging social phenomena shaping the UK consumer landscape today. Alongside, the concept of old age is undergoing a serious cultural reassessment as age barriers weaken and opportunities for older people blossom. Undoubtedly, this is going to revolutionise how marketers wish to segment or target older consumers; it is likely a more age inclusive approach will emerge and find commercial favour.

Redefining the Over 50s

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