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changing attitudes of the over 50s

Redefining the Over 50s

This infographic takes a look at the changing attitudes of the over 50s in their approach towards, spending, travel, and outlook on life. Over the last few decades, age has become less of a predictive agent across many consumer fields but broad differences in the needs and attitudes of various ages will never entirely disappear. […]

GlobalWebIndex – Data Visualisations and repackaging of Social Media statistics

GlobalWebIndex goes beyond conventional market research reports and one off studies. Taking you beyond the obvious top-line hype, GlobalWebIndex is the only global strategy tool to guide your online branding and communications for your audience, brand and category. Well, that’s what they say anyway… We have been beavering away on a fascinating project on behalf […]